Privacy Notice
Privacy Notice
1) Information on the collection of personal data
and contact details by the person responsible
1.1 We are
pleased that you are visiting our website and thank you for your interest. In
the following we will inform you about how we handle your personal data when
you use our website. Personal data are all data with which you can be
personally identified.
1.2 The person responsible for data processing on this website in terms of
the General Data Protection Regulation (GDPR) is InnoVision Deutschland GmbH,
Kölner Str. 1, 65760 Eschborn, Germany, Tel.: 06196 9674465, E-Mail:
info@colourlens.de. The person responsible for the processing of personal data
is the natural or legal person who alone or jointly with others decides on the
purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data
and other confidential contents (e.g. orders or inquiries to the responsible
person), this website uses SSL or TLS encryption. You can recognize an
encrypted connection by the character string "https://" and the lock
symbol in your browser line.
2) Data collection when visiting our website
When using our website for informational purposes
only, i.e. if you do not register or otherwise provide us with information, we
only collect the data that your browser sends to our server (so-called
"server log files"). When you call up our website, we collect the
following data, which are technologically necessary for us to display the
website:
Processing is carried out in accordance with
article 6, section 1, subsection f GDPR on the basis of our justified interest
in improving the stability and functionality of our website. The data will not
be passed on or used in any other way. However, we reserve the right to check
the server log files subsequently if there are concrete indications of illegal
use.
3) Cookies
To make the use of our website engaging and to
enable the use of certain functions, we use so-called cookies on various pages.
These are small text files that are stored on your device. Some of the cookies
we use are deleted again after the end of the browser session, i.e. after
closing your browser (so-called session cookies). Other cookies remain on your
device and enable us to recognise your browser the next time you visit us
(so-called persistent cookies). When cookies are set, they collect and process
certain user information to an individual extent, such as browser and location
data and IP address values. Persistent cookies are automatically deleted after
a specified period of time, which may vary depending on the cookie. The
duration of the respective cookie storage can be found in the overview of the
cookie settings of your web browser.
In some cases, cookies are used to simplify the
ordering process by saving settings (e.g. remembering the contents of a virtual
shopping cart for a later visit of the website). Insofar as personal data are
also processed by individual cookies used by us, processing is carried out in
accordance with article 6, section 1, subsection b GDPR either for the
execution of the contract, in accordance with article 6, section 1, subsection
a GDPR in the case of a granted consent or in accordance with article 6,
section 1, subsection f GDPR to safeguard our legitimate interests in the best
possible functionality of the website and a customer-friendly and effective
design of the site visit.
Please note that you can set your browser so that
you are informed about the setting of cookies and can decide individually
whether to accept them or to exclude the acceptance of cookies for certain
cases or generally. Each browser differs in the way it manages the cookie
settings. This is described in the help menu of each browser, which explains
how you can change your cookie settings. You can find these for each browser
under the following links:
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/products/firefox/protect-your-privacy/cookies
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&hlrm=en
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if cookies are not accepted, the
functionality of our website may be limited.
4) Contact
4.1 Personal
data is collected when contacting us (e.g. via contact form or e-mail). Which
data is collected in the case of a contact form can be seen from the respective
contact form. This data is stored and used exclusively for the purpose of
answering your request or for contacting you and the associated technical
administration. The legal basis for the processing of this data is our
legitimate interest in answering your request in accordance with article 6,
section 1, subsection f GDPR. If your contact is aimed at the conclusion of a
contract, an additional legal basis for the processing is article 6, section 1,
subsection b GDPR. Your data will be deleted after final processing of your
request. This is the case if it can be deduced from the circumstances that the
matter in question has been conclusively clarified and provided that there are
no statutory retention obligations to the contrary.
4.2 WhatsApp-Business
We offer visitors to our website the opportunity to
contact us through the WhatsApp news service of WhatsApp Ireland Limited, 4
Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For
this purpose we use the so-called "Business Version" of WhatsApp.
If you contact us via WhatsApp in connection with a
specific transaction (e.g. a completed order), we will store and use the mobile
phone number you use at WhatsApp and - if provided - your first name and
surname in accordance with article 6, section 1, subsection b GDPR for
processing and answering your request. Based on the same legal basis, we will
ask you via WhatsApp to provide further data (order number, customer number,
address or e-mail address), if necessary, in order to be able to assign your
request to a specific transaction.
If you use our WhatsApp contact for general
enquiries (e.g. about our range of services, availability or our Internet
presence), we will store and use the mobile phone number you use at WhatsApp
and - if provided - your first and last name in accordance with article 6,
section 1, subsection f GDPR on the basis of our legitimate interest in the
efficient and prompt provision of the requested information.
Your data will only be used to respond to your
request via WhatsApp. Your data will not be passed on to third parties.
Please note that WhatsApp Business gains access to
the address book of the mobile device we use for this purpose and automatically
transfers telephone numbers stored in the address book to a server of the
parent company Facebook Inc. in the USA. To operate our WhatsApp Business
account, we use a mobile device whose address book stores only the WhatsApp
contact data of users who have contacted us via WhatsApp.
This ensures that every person whose WhatsApp
contact data is stored in our address book has already consented to the
transmission of his WhatsApp telephone number from the address books of his
chat contacts in accordance with article 6, section 1, subsection a GDPR when
using the app on his device for the first time by accepting the WhatsApp terms
of use. The transmission of data of such users who do not use WhatsApp and/or
have not contacted us via WhatsApp is therefore excluded.
Facebook Inc. with headquarters in the USA is
certified for the US-European data protection agreement "Privacy
Shield", which guarantees compliance with the data protection level
applicable in the EU.
For the purpose and scope of data collection and
the further processing and use of the data by WhatsApp, as well as your rights
and settings options for protecting your privacy, please refer to WhatsApp's
privacy policy:
https://www.whatsapp.com/legal/?eea=1#privacy-policy
5) Data processing when opening a customer account
and for contract processing
In accordance with article 6, section 1, subsection
b GDPR, personal data will continue to be collected and processed if you
provide us with this information for the purpose of executing a contract or
opening a customer account. Which data is collected can be seen from the
respective input forms. A deletion of your customer account is possible at any
time and can be done by sending a message to the aforementioned address of the
responsible person. We store and use the data you provide us with to process
the contract. After complete processing of the contract or deletion of your
customer account, your data will be blocked with regard to tax and commercial
law retention periods and deleted after these periods have expired, unless you
have expressly consented to further use of your data or a legally permitted
further use of data has been reserved by us.
6) Use of customer data for direct advertising
Registration for our e-mail newsletter
If you register for our e-mail newsletter, we will
send you regular information about our offers. Your e-mail address is the only
mandatory information for sending the newsletter. The provision of further data
is voluntary and is used to address you personally. We use the so-called double
opt-in procedure for sending the newsletter. This means that we will only send
you an e-mail newsletter if you have expressly confirmed that you agree to
receive newsletters. We will then send you a confirmation e-mail asking you to
confirm that you wish to receive the newsletter in the future by clicking on a
corresponding link.
By activating the confirmation link, you give us
your consent for the use of your personal data in accordance with article 6,
section 1, subsection a GDPR. When you register for the newsletter, we save
your IP address entered by your Internet Service Provider (ISP) as well as the
date and time of registration in order to be able to trace any possible misuse
of your e-mail address at a later date. The data collected by us when
registering for the newsletter will be used exclusively for the purpose of
advertising in the newsletter. You can unsubscribe from the newsletter at any
time using the link provided for this purpose in the newsletter or by sending a
message to the person responsible mentioned above. After you have cancelled
your subscription, your e-mail address will be deleted from our newsletter
distribution list immediately, unless you have expressly consented to further
use of your data or we reserve the right to use your data for other purposes
that are permitted by law and about which we inform you in this declaration.
7) Data handling for order processing
7.1 In
order to process your order, we work together with the following service
provider(s), who support us in whole or in part in the execution of concluded
contracts. Certain personal data will be transmitted to these service providers
in accordance with the following information.
The personal data collected by us will be passed on
to the transport company commissioned with the delivery within the framework of
the contract processing, insofar as this is necessary for the delivery of the
goods. Your payment data will be passed on to the assigned credit institute
within the scope of the payment processing, as far as this is necessary for the
payment processing. If payment service providers are used, we will inform you
explicitly about this below. The legal basis for the transfer of data is
article 6, section 1, subsection b GDPR.
7.2 Use of
payment service providers
- PayPal
In the case of payment via PayPal, credit card via PayPal, direct debit via
PayPal or - if offered - "payment by invoice” or "payment by
instalments" via PayPal, we will pass on your payment data to PayPal
(Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
(hereinafter "PayPal") within the framework of the payment
processing. The data will be passed on in accordance with article 6, section 1,
subsection b GDPR and only to the extent necessary for the processing of
payments.
PayPal reserves the right to carry out a credit
check for the payment methods credit card via PayPal, direct debit via PayPal
or - if offered - "payment by invoice" or "payment by
instalments" via PayPal. For this purpose, your payment data may be passed
on to credit agencies pursuant to article 6, section 1, subsection f GDPR on
the basis of PayPal's legitimate interest in determining your solvency. PayPal
uses the result of the credit assessment with regard to the statistical
probability of non-payment to decide on the provision of the respective payment
method. The credit report may contain probability values (so-called score
values). If score values are included in the result of the credit report, they
are based on a scientifically recognized mathematical-statistical procedure.
The calculation of score values includes, but is not limited to, address data.
For further information on data protection, including information on the credit
agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/webapps/mpp/ua/privacy-full
You can object to this processing of your data at
any time by sending a message to PayPal. However, PayPal may still be entitled
to process your personal data if this is necessary to process your payment in
accordance with the contract.
8) Use of social media: videos
8.1 Use of
Vimeo videos
Our website integrates plugins from the video
portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011,
USA. When you call up a page of our website that contains such a plugin, your
browser establishes a direct connection to the Vimeo servers. The content of
the plugin is transmitted by Vimeo directly to your browser and integrated into
the page. This integration informs Vimeo that your browser has called up the
corresponding page on our website, even if you do not have a Vimeo account or
are not currently logged in to Vimeo. This information (including your IP
address) is transmitted by your browser directly to a Vimeo server in the USA
and stored there.
If you are logged in to Vimeo, Vimeo can immediately
assign your visit to our website to your Vimeo account. When you interact with
the plugins (such as when you click on the start button of a video), this
information is also transmitted directly to a Vimeo server and stored there.
In accordance with article 6, section 1, subsection
f GDPR, the data processing procedures described are based on Vimeo's
legitimate interest in market research and the needs-based design of the Vimeo
service.
If you do not want Vimeo to assign the data
collected through our website directly to your Vimeo account, you must log out
of Vimeo before visiting our website.
For the purpose and scope of data collection and
the further processing and use of data by Vimeo, as well as your rights and
settings options for protecting your privacy, please refer to Vimeo's privacy
policy: https://vimeo.com/privacy
Vimeo, Inc. with headquarters in the USA is
certified for the US-European data protection agreement "Privacy
Shield", which guarantees compliance with the data protection level applicable
in the EU. A current certificate can be viewed here:
https://www.privacyshield.gov/list
For videos from Vimeo that are embedded on our
site, the tracking tool Google Analytics from Google Ireland Limited, Gordon
House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated.
This is Vimeo's own tracking, which we do not have access to and which cannot
be influenced by our site. Google Analytics uses so-called "cookies"
for tracking purposes. These are text files that are stored on your computer
and enable an analysis of your use of the website. The
information generated by the cookie about your use of this website is usually
transferred to a Google server and stored there, and may also be transferred to
the servers of Google LLC. in the USA.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
This processing is carried out in accordance with
article 6, section 1, subsection f GDPR, based on Vimeo's legitimate interest
in the statistical analysis of user behaviour for optimization and marketing
purposes.
Insofar as legally required, we have obtained your
consent for the processing of your data as described above in accordance with
article 6, section 1, subsection a GDPR. You can revoke your consent at any
time with effect for the future. In order to exercise your revocation, please
follow the above-mentioned option to make an objection.
8.2 Use of
Youtube videos
This website uses the YouTube embedding feature to
display and play videos from the provider "YouTube", which belongs to
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
("Google").
Here, the extended data protection mode is used,
which according to the provider's information, only starts storing user
information when the video(s) is/are played. If the playback of embedded
YouTube videos is started, the provider "YouTube" uses cookies to
collect information about user behavior. According to information from
"Youtube", these serve, among other things, to collect video statistics,
improve user-friendliness and prevent abusive behaviour. If you are logged in
to Google, your information is associated directly with your account when you
click on a video. If you do not want your profile to be associated with
YouTube, you must log out before activating the button. Google stores your data
(even for users who are not logged in) as user profiles and evaluates them.
Such an evaluation is carried out in particular in accordance with article 6,
section 1, subsection f GDPR on the basis of Google's legitimate interests in
the display of personalised advertising, market research and/or the needs-based
design of its website. You have a right of objection to the creation of these
user profiles, whereby you must contact YouTube to exercise this right. In the
course of using YouTube, personal data may also be transmitted to the servers
of Google LLC. in the USA.
Irrespective of any playback of the embedded
videos, each time this website is accessed, a connection to the Google network
is established, which may trigger further data processing operations without
our influence.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
For more information on data protection at
"YouTube", please refer to the provider's privacy policy: https://policies.google.com/privacy?hl=en-GB&gl
Insofar as legally required, we have obtained your consent
for the processing of your data as described above in accordance with article
6, section 1, subsection a GDPR. You can revoke your consent at any time with
effect for the future. In order to exercise your revocation, please follow the
above-mentioned option to make an objection.
9) Online marketing
9.1 Google
AdSense
This website uses Google AdSense, a web advertising
service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5,
Ireland ("Google"). Google AdSense uses so-called cookies, which are
text files that are stored on your computer and which enable an analysis of
your use of the website. In addition, Google AdSense also uses so-called
"web beacons" (small invisible graphics) for the collection of
information, through the use of which simple actions such as visitor traffic on
the website can be recorded, collected and evaluated. The information generated
by the cookie and/or web beacon (including your IP address) about your use of
this website is usually transferred to a Google server and stored there. This
may also result in a transfer to the servers of Google LLC. in the USA.
Google uses the information thus obtained to
evaluate your usage behaviour with regard to the AdSense ads. The IP address
transmitted by your browser in the context of Google AdSense is not merged with
other data from Google. The information
collected by Google may be transferred to third parties if this is legally
required and/or if third parties process this data on behalf of Google.
The described processing of data is carried out in
accordance with article 6, section 1, subsection f GDPR for the purpose of
targeting the user in advertising by advertising third parties whose
advertisements are displayed on this website on the basis of the evaluated user
behaviour. This processing also serves our financial interest in exploiting the
economic potential of our website by inserting personalised third-party
advertising content against payment.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
You can find more information about Google's
privacy policy at the following web address: https://policies.google.com/privacy?hl=en-GB&gl
You can permanently deactivate cookies for ad
preferences by making the appropriate setting in your browser software or you
can download and install the browser plug-in available under the following
link:
https://support.google.com/ads/answer/7395996
Please note that certain functions of this website
may not be able to be used, or only to a limited extent, if you have
deactivated the use of cookies.
Insofar as legally required, we have obtained your
consent for the processing of your data as described above in accordance with
article 6, section 1, subsection a GDPR. You can revoke your consent at any
time with effect for the future. In order to exercise your revocation, please
follow the procedure described above for making an objection.
9.2 Use of
Google Ads conversion tracking
This website uses the online advertising program
"Google Ads" and, as part of Google Ads, the conversion tracking of
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
("Google"). We use Google Ads to advertise our attractive offers on
external websites with the help of advertising material (so-called Google
Adwords). In relation to the data of the advertising campaigns, we can
determine how successful the individual advertising measures are. In this way,
we pursue the aim of displaying advertising that is of interest to you, making
our website more interesting for you and achieving a fair calculation of the
advertising costs incurred.
The conversion tracking cookie is set when a user
clicks on an ad served by Google. Cookies are small text files that are stored
on your device. These cookies generally expire after 30 days and are not used
for personal identification. If the user visits certain pages of this website
and the cookie has not expired, Google and we can recognize that the user
clicked on the ad and was redirected to that page. Each Google Ads customer
receives a different cookie. As a result, cookies cannot be tracked across the
websites of Google Ads customers. The information collected through the
conversion cookie is used to compile conversion statistics for Google Ads
customers who have opted in to conversion tracking. Customers are told the
total number of users who clicked on their ad and were redirected to a page
with a conversion tracking tag. However, they do not receive information that
personally identifies users.
If you do not wish to participate in tracking, you
can block this use by disabling the Google Conversion Tracking cookie on your
web browser under the keyword "user settings". You will then not be
included in the conversion tracking statistics. We use Google Ads because of
our legitimate interest in targeted advertising in accordance with article 6,
section 1, subsection f GDPR. In the course of using Google Ads, personal data
may also be transmitted to the servers of Google LLC. in the USA.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
You can find more information about Google's
privacy policy at the following web address: https://policies.google.com/privacy?hl=en-GB&gl
You can permanently deactivate cookies for ad
preferences by making the appropriate setting in your browser software or you
can download and install the browser plug-in available under the following
link:
https://support.google.com/ads/answer/7395996
Please note that certain functions of this website
may not be able to be used, or only to a limited extent, if you have
deactivated the use of cookies.
Insofar as legally required, we have obtained your
consent for the processing of your data as described above in accordance with
article 6, section 1, subsection a GDPR. You can revoke your consent at any
time with effect for the future. In order to exercise your revocation, please
follow the procedure described above for making an objection.
9.3 Google
Marketing Platform
This website uses the online marketing tool Google
Marketing Platform of the operator Google Ireland Limited, Gordon House, 4
Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to serve ads relevant to users, to
improve campaign performance reports, or to prevent a user from seeing the same
ads more than once. Google uses a cookie ID to help identify which ads are
being served on which browser, and to prevent them from being shown more than
once. The processing is based on our legitimate interest in the optimal
marketing of our website in accordance with article 6, section 1, subsection f
GDPR.
In addition, GMP can use cookie IDs to record
so-called conversions that relate to ad requests. This is the case, for
example, when a user sees a GMP ad and later, using the same browser, visits
the advertiser's website and makes a purchase from that website. According to
Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser
automatically establishes a direct connection with the Google server. We have no
influence on the scope and further use of the data collected by Google through
the use of these tools and therefore inform you as follows according to our
state of knowledge: Through the integration of GMP, Google receives the
information that you have called up the corresponding part of our website or
clicked on an advertisement from us. If you are registered with a Google
service, Google can assign the visit to your account. Even if you are not
registered with Google or have not logged in, it is possible that the provider
will find out and save your IP address. In the context of the use of GMP it can
also come to a transmission of personal data to the servers of Google LLC. in
the USA.
If you wish to opt out of this tracking process,
you can disable conversion tracking cookies by setting your browser to block
cookies from the domain www.googleadservices.com, (see
https://www.google.com/settings/ads), this setting will be deleted when you
disable your cookies. Alternatively, you can contact the Digital Advertising
Alliance at www.aboutads.info to learn more about setting cookies and to adjust
your desired settings. Finally, you can set your browser so that you are
informed about the setting of cookies and can decide individually whether to
accept them or to exclude the acceptance of cookies for certain cases or in
general. If cookies are not accepted, the functionality of our website may be
limited.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
You can find more information about Google's
privacy policy at the following web address: https://policies.google.com/privacy?hl=en-GB&gl
Insofar as legally required, we have obtained your
consent for the processing of your data as described above in accordance with
article 6, section 1, subsection a GDPR. You can revoke your consent at any
time with effect for the future. In order to exercise your revocation, please
follow the procedure described above for making an objection.
10) Tools and others
- Google Web Fonts
This site uses so-called web fonts for the uniform display of fonts which are
provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04
E5W5, Ireland ("Google"). When you call up a page, your browser loads
the required web fonts into your browser cache in order to display texts and
fonts correctly.
For this purpose, the browser you use must connect
to Google's servers. This may also involve the transmission of personal data to
the servers of Google LLC. in the USA. In this way, Google obtains knowledge
that our website has been accessed via your IP address. The use of Google Web
Fonts is in the interest of a uniform and attractive presentation of our online
offers. This represents a legitimate interest in the sense of article 6,
section 1, subsection f GDPR. If your browser does not support Web Fonts, a
standard font from your computer will be used.
In the event that personal data is transferred to
Google LLC. with headquarters in the USA, Google LLC. has certified itself for
the US-European data protection agreement "Privacy Shield", which
guarantees compliance with the level of data protection applicable in the EU. A
current certificate can be viewed here: https://www.privacyshield.gov/list
You can find more information about Google's
privacy policy at the following web address: https://policies.google.com/privacy?hl=en-GB&gl
11) Rights of the data subject
11.1
The applicable data protection law grants you
comprehensive data subject rights (rights of information and intervention)
vis-à-vis the person responsible for processing your personal data, about which
we inform you below:
11.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF
A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE
THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, TO
OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP
PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER
PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING
WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND
FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL
CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE
PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE
PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN
EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP
PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Duration of storage of personal data
The duration of the storage of personal data is
determined by the respective legal basis, the purpose of processing and - if
relevant - additionally by the respective legal retention period (e.g.
retention periods under commercial and tax law).
When personal data are processed on the basis of an
express consent pursuant to article 6 section 1 subsection a GDPR, these data
are stored until the person concerned revokes his or her consent.
If there are legal retention periods for data which
are processed within the framework of legal or similar obligations on the basis
of article 6 section 1 subsection b GDPR, these data are routinely deleted
after the retention periods have expired, provided that they are no longer
required for the fulfilment or initiation of a contract and/or we have no
justified interest in their further storage.
When personal data are processed on the basis of
article 6 section 1 subsection f GDPR, these data are stored until the data
subject exercises his or her right to object in accordance with article 21
section 1 GDPR, unless we can provide compelling reasons for processing that
are worthy of protection and outweigh the interests, rights and freedoms of the
data subject, or the processing serves to assert, exercise or defend legal
claims.
Where personal data are processed for the purpose
of direct marketing on the basis of article 6 section 1 subsection f GDPR,
these data are stored until the person concerned exercises his or her right of
objection under article 21 section 2 GDPR.
Moreover, unless otherwise stated in the other
information in this declaration on specific processing situations, stored
personal data will be deleted when they are no longer necessary for the
purposes for which they were collected or otherwise processed.
This Privacy Notice is a
translation prepared by InnoVision Deutschland GmbH on the basis of their
German Datenschutzerklärung.